2021年伊始，墻紙墻布軟裝行業風云突變，導致廠家都是在一種不確定，無邊界的商業環境中生存發展，主要有以下幾個方面的產業的規律性現象：1、消費升級的兩極化越來越明顯；2、從墻紙墻布到窗簾軟裝的多品類融合及集成趨勢明顯；At the beginning of 2021, the situation of wallpaper and wall cloth soft decoration industry changes suddenly, which leads to the manufacturers' survival and development in an uncertain and boundless business environment. There are mainly the following regular phenomena in the industry: 1. The polarization of consumption upgrading is becoming more and more obvious; 2; 2. The trend of multi category fusion and integration from wallpaper to curtain soft clothing is obvious;

 為此，b&m碧美通過對多領域、多群體、多維度的一線市場走訪及調研，同時聚焦家居行業墻面材料的需求現狀及對整個大家居產品的發展趨勢的研判，b&m碧美從2021年3月初開始進行品牌發展戰略及品牌定位的全面升級，產品和服務全新升級；同時不斷調整渠道運營，不斷強化渠道賦能的能力；To this end, B & M Bimei started to upgrade its brand development strategy and brand positioning in early March 2021, focusing on the current demand situation of wall materials in the home industry and the research and judgment of the development trend of the whole large household products; At the same time, we should constantly adjust the channel operation and strengthen the channel enabling ability;

公司著眼于長久發展，奉行長期主義價值觀，從2021年4月起，公司不斷調整核心渠道模式，最終對于國內市場新增兩種渠道業務模式即：融合店+形象店的渠道模式，目前先后有以下城市加入以上兩種模式：北京、濟南、鄭州、上海、溫州、長沙、杭州、臺州、銀川、東陽、金華、紹興、義烏、蘇州、重慶、徐州、福州、大同、武漢及其他40多個城市合伙人加入b&m碧美新的渠道生態體系，成為b&m碧美事業最忠實的伙伴及家人。

b&m碧美始終認為家居行業一定要有長期主義的經營哲學思想，首先是聚焦，聚焦核心品類優勢；其次是客戶價值，為此b&m碧美除發揮自身天然織物墻紙的優勢，同時獨家代理了國外JV及AP等高端品牌，打造b&m碧美品類及品牌長期發展的生態體系。

B& M Bimei always believes that the home furnishing industry must have along-term business philosophy. First of all, it should focus on the advantagesof core categories; Secondly, the customer value. Therefore, B & M Bimeinot only takes advantage of its natural fabric wallpaper, but also acts as anexclusive agent for foreign high-end brands such as JV and AP to build anecosystem for the long-term development of B & M Bimei products and brands.

Focusing on long-term development, from April 2021, the company has continuously adjusted its core channel mode, and finally added two new channel business modes for the domestic market, namely, the channel mode of fusion store and image store. At present, the following cities have successively joined the above two modes: Beijing, Jinan, Zhengzhou, Shanghai, Wenzhou, Changsha, Hangzhou, Taizhou, Yinchuan, Dongyang, Jinhua, Shaoxing Partners from Yiwu, Suzhou, Chongqing, Xuzhou, Fuzhou, Datong, Wuhan and more than 40 other cities have joined B & M Bimei's new channel ecosystem and become the most loyal partners and family members of B & M Bimei.

Focusing on long-term development, fromApril 2021, the company has continuously adjusted its core channel mode, andfinally added two new channel business modes for the domestic market, namely,the channel mode of fusion store and image store. At present, the followingcities have successively joined the above two modes: Beijing, Jinan, Zhengzhou,Shanghai, Wenzhou, Changsha, Hangzhou, Taizhou, Yinchuan, Dongyang, Jinhua,Shaoxing Partners from Yiwu, Suzhou, Chongqing, Xuzhou, Fuzhou, Datong, Wuhanand more than 40 other cities have joined B & M Bimei's new channelecosystem and become the most loyal partners and family members of B & MBimei.

At the beginning of 2021, the situationof wallpaper and wall cloth soft decoration industry changes suddenly, whichleads to the manufacturers' survival and development in an uncertain andboundless business environment. There are mainly the following regularphenomena in the industry: 1. The polarization of consumption upgrading isbecoming more and more obvious; 2; 2. The trend of multi category fusion andintegration from wallpaper to curtain soft clothing is obvious;

Finally, I would like to express myheartfelt thanks to the above city partners for their support and care for B& M Bimei, and look forward to more industry elites joining in the cause ofB & M Bimei to improve the living quality of Chinese consumers.